Thursday, April 23, 2009

Is Print Advertising Dead? Web 2.0 and Social Media Marketing in Real Estate


As a Real Estate Broker and Realtor it is extremely important to keep up with the latest marketing trends and technology. I need to make sure that I am serving my sellers and marketing their homes in the best way possible. I need to be sure that by doing this we are getting those homes in front of buyers. As technology changes the way real estate is advertised I have to ask..."Is print advertising dead?" If over 84% of buyers start their home search online and if a buyer is 900% (9 to 1) more likely to find their home on the internet rather than in a newspaper, should Realtors be advertising homes there?

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