Real Estate Flyers...Are they worth it?

Do you often see flyer boxes next to for sale signs that are empty or the flyers are wet and stuck together? If you were really interested in a house don't you think you would call the listing agent for more info or your own buyer's agent? If you are a seller wouldn't you want someone to speak with your agent or an agent on duty in regards to your house rather than grabbing a flyer and driving off? I think they are a waste...what about you? If you have any comments or disagree, please feel free to email Jessica at JessicaRiffle@SeaCoastRealty.com.

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No Amount of Marketing can Sell an Overpriced House

I have been talking a lot about how awesome the real estate market is right now in the Wilmington, NC area and how much activity and sales we have been seeing
over the last 6 months. However, we are still in a buyer's market. Which basically means more people are selling than buying.

So, when selling your home in a buyers market you have to be top notch in 4 areas: Price, Condition, Incentives, and Marketing. There is a flow in the market right now and there is also a stagnant spot. Too many people have overpriced in the beginnning, not gotten their home in the best condition, not offered incentives, or not partnered with an excellent agent and company. Any one of these things can pull a house into the "stagnant zone" where it will sit. Once you become stagnant, you will probably sit and sit even when the price is reduced.

Remember, "No amount of marketing can sell an overpriced home."

Then there are those houses that price well, get their home "show ready" and in the best condition, they offer incentives, and they pair with a Realtor that will market their home effectively.

They get in the market, get an offer soon, and get out. Ultimately, they make more money than they guy waiting and waiting and now holding his hands in the air going "How did they do that?!?"

Contact Jessica at 910-352-1043 or email JessicaRiffle@SeaCoastRealty.com.

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Is Print Advertising Dead? Web 2.0 and Social Media Marketing in Real Estate

As a Real Estate Broker and Realtor it is extremely important to keep up with the latest marketing trends and technology. I need to make sure that I am serving my sellers and marketing their homes in the best way possible. I need to be sure that by doing this we are getting those homes in front of buyers. As technology changes the way real estate is advertised I have to ask..."Is print advertising dead?" If over 84% of buyers start their home search online and if a buyer is 900% (9 to 1) more likely to find their home on the internet rather than in a newspaper, should Realtors be advertising homes there?

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Realtor vs. Realtor

To friend or not to friend...I say friend...for sure. Bring on the competition! It only makes me a better Realtor and better at what I do each and every day. This means I ultimately better serve my clients and helps me to strive to be the best. Or should I say...The Carolinas Finest!

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